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To be successful in article marketing, it’s crucial that you know how to use keywords properly. Keywords are words used to capture the topic of an article. The main goal for many SEO copywriters today is to rank very high for certain keywords or phrases related to their product/service in order to drive mass traffic to their sites. Using the right keywords will help you better promote whatever it is you are offering on the World Wide Web.

Using keywords to drive traffic in article marketing

In article marketing, knowing how to use keywords can help you target and attract the types of clients you are looking for. Say, for instance, you are a wine distributor in California and are marketing your product on the Internet. The first keyword phrase you may want to target is “wine distributor.” “California” could be another keyword you may want to incorporate, since your work is based out of the state of California. Using and ranking high for these keywords will help you magnetize the type of consumers you’re looking for, ones who are already interested in what you have and targeting your specific area.

Determining the right keywords to use

One of my favorite keyword tools online is the Google Insights for Search. To help you get a better understanding about this tool, here’s a video I’ve put together to show you how it can help you determine the right keywords to use, the best locations to target and how to integrate other related keywords to really capitalize on the market you’re in.

Using Google Trends & Insights – Spot Interest, Generate Traffic

Proper keyword placement

Knowing what keywords to use is only one part of the equation. You must also know how to use the keywords to really gain better search results on search engines like Yahoo, Google and Bing. Including the keywords in different parts of the article and in other areas of your affiliate marketing website will help you obtain respectable rankings on the Web. The following articles will show you how and where to include your targeted keywords and build success in article marketing:

- Affiliate Marketing Basics: The art of keywords

- Basic On Page SEO For WordPress Articles

- Article Marketing for the Commission Writer Program